Bring a photo
A clear shot of your boat is all you need to start.
CUSTOM BOAT ARTWORK & PERSONALIZED GEARYour boat.
Your boat.
Your signature.
Turn a photo of your boat into artwork you’ll want on everything. Add its name, make it yours, and shop a matching collection of shirts, mugs, hats and more.
Free design studio · No account needed · 10% off your first orderONE DESIGN. YOUR WHOLE CREW.
Reel TherapyNEWPORT, RIOne boat. A whole new way to show it.
Reel TherapyNEWPORT, RIYOUR FIRST CREW COLLECTION
Start my free designMake it yours. Take 10% off.
Your first order gets 10% off every product—automatically at payment. Create your art for free, then choose the gear you love.
One first-order offer per checkout email. Merchandise only; shipping and tax excluded. Cannot be combined with other discounts.01 / Your actual boat photo02 / Two signature art styles03 / Make it yours
THE CREW COLLECTIONYour boat looks
Your boat looks
good on everything.
For your captain. Your crew. Your favorite boat person.
Explore all products ↗FROM CAMERA ROLL TO CREW FAVORITEThat’s your boat.
That’s your boat.
Make it your mark.
Upload a photo, choose classic illustration or crisp line art, and add your name and home port. Our AI-powered studio creates the starting artwork. You give it the finishing touches.
Step into the studio ↗Reel Therapy
NEWPORT, RHODE ISLANDYour boat. Three steps closer.
Find your style
Generate classic artwork or clean line art, then personalize it.
Picture your crew
Preview your design on gear and download the artwork. Ordering comes later.
MORE PERSONAL THAN ANOTHER BOAT GIFTNot just any boat.
Not just any boat.
The one with the stories.
The first big catch. The sunrise run. A summer with your favorite people. Start with the boat that means something, and make a design that does too.
Explore the design studio ↗Their pride. Their boat.
A personal design built around the vessel they know by heart.
One boat. Everyone aboard.
Preview matching artwork across tees, layers and everyday gear.
Bring a little of it home.
Keep your favorite view close, even when you’re miles from the dock.
A few things worth knowing.
Is the design based on my actual boat?
Yes. The studio uses your uploaded photo to create AI-assisted artwork. Review the details, revise the artwork and add the exact boat name yourself.
Can I try it before uploading a photo?
Yes. Open the studio to personalize the sample boat, explore layouts and preview the collection. You can also generate from your own boat photo for free, up to 10 designs per device each day, including revisions.
Can I order the products today?
Yes. Save your design, choose your gear, and pay securely through Stripe. We review your artwork before printing and email a private tracking link.
What kind of photo works best?
Use a bright, sharp side or three-quarter view with the whole boat in frame, including antennas and rigging. Avoid obstructions and upload a photo you have permission to use.